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SO how do you optimize your social Media?
Do everything yourself?
You could try and market your brand yourself, but you aren't exactly sure how social media content creation works and is possibly the reason you've found this page to begin with.
new staff?
You try and hire a new employee on your company's payroll, who specializes in photo/video production as well as social media marketing. This of course takes weeks to not only find the right person, but to ensure they get you the desired results.
hire an agency?
Perhaps delegating the task of social media content creation and management to an outside source may be your most efficient path to getting the best results for your business.